Consideration was given to the report of the
Assistant Director – Corporate and Portfolio Holder Corporate
and Communications, which provided an update up how the Council was
performing for the period 1 July 2021 to 30 September 2021.
The officer stated that: no major changes had
been seen from Q1 to Q2; complaint response times had improved;
staff hours dealing with fly-tipping had reduced; call response
performance had reduced.
The Head of Customer Contact PSPS delivered a
presentation to the Panel which outlined the challenges that had
been experienced, mitigations that had been put in place, and the
future plans for the Contact Centre. This included:
- Causes of performance
pressures:
- the Covid-19 response;
- customer contact behaviour had
changed: call times, email levels and administration had increased
due to front facing office closures and an unprecedented demand had
persisted;
- increased calls compared to
pre-pandemic levels had been seen for Housing by 109%; Housing
repairs by 26%; and Waste and Recycling by 35%;
- ongoing Covid support which related to Grants, and Test and
Trace;
- increased staff turnover;
- office closures, staff absences and
Covid isolations.
- Mitigations in place included:
- recruitment activity and training
programmes had taken place;
- remedial processes had been
implemented;
- a triage call-back system had
commenced;
- transformation processes had been
underway;
- office based delivery had returned
which had focussed on resolving customer queries upon the first
point of contact.
- Future plans included:
- the telephony and Customer
Relationship Management (CRM) system to be replaced which
would improve communications according
to customer demand and contact behaviour changes;
- a service alignment focus was needed
to provide greater resilience and consistency of customer
service;
- digital opportunities to be
explored;
- the availability of the service for
those who could not engage digitally needed to be maintained. Front
facing customer service had been an expensive channel however a
consistent service needed to be provided for all residents:
digitally and in person/telephone.
The Head of Customer Contact (PSPS) concluded
that high performance and service delivery levels had been achieved
over the previous five years and the current pressures had not been
consistent with their usual high standards. Statutory services had
been maintained from the start of the pandemic which some other
authorities had not achieved. Customer Satisfaction and Quality had
maintained well above 90% target. Although the forecast for Q3 and
Q4 had shown a risk, which had been based on performance at the end
of Q2, aggressive measures had been put in place to overcome the
pressures that had been experienced.
The Panel considered the update and made the
following comments:
- Members asked whether call handing
times comparisons had been made between those answered at SHDC
contact centre and those answered at the Manby contact centre.
- The Head of Customer Contact PSPS
confirmed that call duration times had been monitored and had been
comparable.
- Members noted that call handling
times of 120 seconds had not been met and asked whether this had
been realistic. If calls had become more complex, should the target
be revised?
- The Head of Customer Contact PSPS
stated that the target had been to answer 80% of calls within 120
seconds. The customer service ethos had been to focus on the
fulfilment of the current customer/call which had therefore
impacted call answering times. Where multiple requests had been
presented on the same call, call duration had been elongated
however customer need had been satisfied. Analysis would be carried
out to establish the nature of customer calls which would inform
future strategies in the recovery and post-pandemic period.
- Members questioned the increases in
some of the call types, such as housing and housing repairs which
had increased by 26%. Had the new Northgate system increased call
handling times and supported the contact centre?
- The new Northgate system had been
positively received by staff. An increased number of enquiries had
been received for emergency repairs, perceived emergency repairs as
well as planned maintenance. The Northgate system had been embedded
and PSPS would be working with the Housing team to understand their
service standards in order to manage customer expectations. Longer
call duration times had reflected thorough handling.
- The Chairman stated that
intelligence was needed to understand why calls and handling times
had increased but also acknowledged this would be a complex
process.
- Members commented on the increase of
fly-tipping calls and queried whether direct digital reporting to
Waste Services had been implemented to reduce the impact on the
Contact Centre
- The Head of Customer
Contact PSPS confirmed that the 35% increase in Waste and Recycling
contact covered a collection of areas of which fly-tipping had been
a small element. The arrangement regarding calls would be
investigated and feedback circulated to the Panel.
- The Head of Environmental and
Operational Services confirmed that digital options for the
reporting of fly tipping were being investigated.
- Members asked whether the number of
customer enquiries resolved at the first call attempt had been
known, and how many had led to follow-up calls. Statistics were
needed.
- The Head of Customer Contact PSPS
responded that this information had not been available on the
current system however the new CRM system would capture and report
on this data.
- Members asked whether emails had
been used as a contact method to avoid second calls.
- The Head of Customer Contact PSPS
responded that customers had the option of registering a ‘My
Account’ on the system which enabled progress updates to be
received. The replacement of the CRM system would necessitate the
wider capture of information at the first point of digital contact
to reduce the need for a second contact. The Contact Centre also
needed to respond to South Holland residents who were not digitally
enabled or confident.
- Members questioned when improvements
had been expected from remedial activities which had already been
put in place.
- The Head of Customer Contact PSPS
reported that incremental improvements had been seen in the last
ten days. Most calls had been answered within 240 seconds. Further
investment had been needed in training to achieve objectives.
- Members asked whether staff
attrition had a common cause.
- The Head of Customer Contact PSPS
responded that staff attrition had not been caused by a single
factor and that people had left employment for a multiple of
reasons. Recruitment efforts had been in place.
- Members asked for the breakdown of
complaints noted on the report which were to be circulated.
- Officers confirmed these would be
circulated shortly.
- Members requested a star
rating of risk be added to the report which reflected the hierarchy
of financial risk of each item.
- Members noted that the report stated
the council remained on target to receive 100% subsidy and asked
whether officers had been confident of this outcome.
- The officer confirmed this was the
case and that performance had been good. The reporting indicators
had been reviewed to include an increased context of risk in the
future.
AGREED:
a)
That the Q2 Performance Report 21/22 be noted; and
b)
That a Contact Centre update be presented in 6 months.